Process

We know our place. In the grand scheme of so-called “marketing,” here’s where we fit in:

Marketing:
The process of getting and keeping customers

Market Planning:
Examination of the classic 4 P’s
– Product
– Price
– Promotion (AKA: Marketing Communications)
– Place

Marketing Communications:
(THIS IS WHAT WE DO)

Public Relations – the Credibility Factor. An implied endorsement by the media in which we get you exposure.

Advertising – The Awareness Generator. The 2×4 of marketing we use (both off-line and on-line) because Awareness = Market Share.

Sales Promotion – The Surge and Support. The in-the-trenches guerilla warfare of channel marketing that fosters relationships and engagement.

The Method to Our Madness
Okay, it may not be proprietary because it is based in common sense. Here is our process.