Just ask for MORE.
Valley Dairy is a family restaurant chain, but you’d never know it by their name. Adding to the problem is the fact that they compete in a very crowded marketplace where the norm is to use discounts and coupons to lure customers. The problem? People get accustomed to the discounts and don’t come back until they get others. That’s why we offered MORE. Pay the regular price, but get an extra serving if you’d like.
What they said
“I have seen any number of restaurant developments and their off-the-shelf marketing approaches, but I never saw any try such a bold approach to separate them from the pack. This is a really big idea.”
Jim Aiello Sr., President, JRA Development (Valley Dairy developer)
– Competitive Analysis
– Test Marketing
– Advertising Production
– Media Planning & Buying