Initially, it’s overwhelming. Today’s media planning, buying and optimizing can have your head spinning with the overload of acronyms like KPI, DMA, SEM, CPM, CPL. PPC, PPV, ROS, RTB, SOV. Thankfully, Catalyst handles all that and more. We start with an IDEA, decide on the FOCUS (awareness, sales, product introduction), develop a STRATEGY, and put a PLAN together using the TV, digital, radio, social, out of home, and print that meets your needs and fits your budget. Then we BUY, MONITOR and REPORT.